Water Restoration Marketing made the Inc. 5000 Fastest Growing Companies list

The Restoration Business Podcast

5 Best PPC Keywords for Water Restoration

5 best Google Ad keywords for Water Damage (after testing over 10,000)

As I’m sure you know, running Google Ads for water damage is ultra competitive. 


That also means the cost per click is through the roof. 

The AI Optimization Checklist

20 checklist items

The AI Visibility Playbook

Is Your Company Showing Up When Homeowners Ask AI?

Get the free AI Optimization Checklist for water, fire & mold restoration companies — built from what we check on every client audit.

This site is protected by reCAPTCHA.


At $50 per click, it doesn’t take long to spend a lot of money and not see anything in return… only to discover you are targeting the wrong keywords. 


Ouch!!


So, what are the best keywords for water damage restoration leads, you ask?

(And just as important, what are the worst keywords?!)


We’ve been running Google Ad campaigns exclusively for water damage companies since 2017. 


And, over the years, having run 100’s of campaigns and spending millions in adspend, we know what works and doesn’t work.


Here are 5 profitable keywords for water damage restoration leads:

  1. Water Damage Clean up
  2. Water Damage Restoration
  3. Flood Restoration Services
  4. Water Removal
  5. Water Damage Repair


And if you want to get even more specific and target your local audience, throw in some local modifiers like “In my area,” “City,” “Near me,” or “State/Province.”


By combining these keywords with the right modifiers, you’ll be able to reach people who have a clear intent and generate more water damage restoration leads. 

Get Inside the Minds of the Industry's Most Successful Pros

Listen to unfiltered conversations with restoration business owners and industry experts on marketing, scaling, hiring, and everything it takes to grow — the kind of insights you rarely get access to.


Running successful and profitable ad campaigns is what my business specializes in! 


Want to learn more on how we can get you more high value water jobs every week
, just reply to this email and let me know.

Keep Learning

More Insights for Your Restoration Business

Clinton James

Oct 14

Damage Restoration Marketing Strategies for More Qualified Jobs

Damaged flooring panels stacked against wall.

Clinton James

Oct 12

Damage Restoration Marketing: How to Get More Leads and Jobs

Person working on water damage restoration

Water Restoration Marketing

Oct 9

Restoration Google Ads Lead Tracking for Better ROI

Water damage restoration in progress.
The AI Optimization Checklist

Before You Go

Is Your Company Showing Up When Homeowners Ask AI?

This site is protected by reCAPTCHA.