Worst PPC Keywords for Water Restoration
3 Worst Google Ad keywords for Water Damage (after testing over 10,000)
Last week I shared with you 5 of the best keywords you could target with your Google Ad campaign.
Today let’s look at 3 very commonly used keywords that will absolutely waste your money.
First is “Water Damage”.
The reason why is there sooo many reasons somebody could search for that which have nothing to do with water damage in their home and looking for a company to help them.
Second is “Water Damage Restoration Companies”
Sounds great, right?
The reality is it will result in very few if any legit phone calls but you will pay a small fortune in clicks.
This is actually a term somebody researching the companies in the industry (or their competitors) uses.
It’s not a term a homeowner would use when they have a water damage emergency.
Last is “ServPro” (or other big competitors in your area)
This is a controversial one.
One of the biggest lead companies in the industry gets a lot of their leads they sell by bidding on ServPro and other top competitors.
The clicks are cheaper than other legit searches.
However more times than not, it’s somebody who is already a customer of that company.
And even if it is a homeowner looking to hire a company… you have to be REALLY good on the phone to quickly transition from them looking for the local ServPro company to seeing you as the better company to use.
Most people answering the phones are not very well trained and prepared to have those tricky conversations.
If the agency you are currently (or have used in the past) are using any of these keywords in their campaign. Then that is not a good sign.
Want Help With Your Google Ad Campaign Results?
Running successful and profitable ad campaigns is what my business specializes in!
We’ve been running Google Ad campaigns for water damage companies since 2017.
We know, better than anybody else out there, what works and doesn’t work because we have dramatically more ad data than any other agency.
Want to learn more on how we can get you more high value water jobs every week, just reply to this email and let me know.
