Reputation Management for Water Restoration Companies
The #1 most important factor to getting water jobs from online marketing
Did you know that a ton of customers check out reviews before hiring a restoration contractor?
In fact more half of them will look at your reviews before deciding if they will call you or not!
And get this: 85% of people trust reviews just as much as a personal recommendation.
Online reviews are CRUCIALLY important!
But here’s the thing, lots of companies haven’t figured out how to get reviews.
Some assume customers will leave them on their own and don’t even bother to ask.
Just look at yourself, how many times did you go out of your way to leave a review for a company without them doing something to prompt you to do so?
Trust me, if you’re not getting reviews you’re missing out on restoration jobs.
Reviews have a numerous benefits…
Let Your Customers Be Your Advertisers
They let your customers advertise your biz for you!
Sure, you’re running ads, but customers know it’s coming straight from you.
Reviews, on the other hand, build trust and add credibility. They’re like word-of-mouth on steroids!
Reviews Boost Your Search Ranking
When folks have water damage, they hit up search engines like Google to find a restoration company. They usually call one of the top results in the ads or map, so you gotta be up there!
It might sound crazy, but more reviews actually help you move up in search rankings.
Google, Bing, and Yahoo take many factors into account, and the frequency and amount of reviews you are getting is probably the most important factor.
Reviews influence things like engagement and trust, which means more website traffic for you.
Reviews Gets You More Phone Calls
Yes, working with an expert like us can get you to show up in the Google Map 3-Pack.
However if you have less reviews than your competitors, that homeowner will call your competitor because they look more trustworthy.
Showing up at the top of the page via ads or the map is only half the battle.
Having as many or more reviews than your competitors can be the deciding factor if that homeowner calls you or not.
Engage with Reviews to Show You Care (And Active)
If you’ve claimed your Google My Business, you’ll get alerts whenever you get a new review.
You worked hard to get that review, so don’t just let it sit there! Respond to it and show your appreciation.
Thank ’em again for choosing your business and mention something related to their comment or job.
It’s not just about the person leaving the review, it’s also about impressing potential future customers.
Show ’em you’re a quality contractor who values their clients.
Plus, responding to reviews boosts engagement and improves your search ranking. Double win!
Dealing with Negative Reviews
Hey, nobody’s perfect, and a few negative reviews actually make your positive ones more believable. If all you have is glowing reviews, people might think they’re fake.
When you come across a negative review, don’t start pointing fingers or getting into arguments. That’ll just make things worse.
Instead, apologize, even if you don’t think you did anything wrong.
Let ’em know you value their opinion and that you’ll be reaching out to sort things out.
Taking the conversation out of the public eye shows you’re willing to make things right.
As long as you have more positive reviews than negative ones, you’re all good.
But watch out if you’re seeing a bunch of negative reviews, that could be a sign of bigger issues you are unaware of with your company or your team members.
The important thing is to put a system in place to make sure you are getting reviews from every restoration customer you work with that has a GREAT experience with your team.
Want Help Getting A LOT of GREAT 5-Star Reviews
AND Optimizing and Ranking Your Google Business Profile In The Map?
Getting reviews & ranking restoration businesses in the Map 3-Pack is what my agency specializes in!
We’ve been helping water damage companies get results with Google since 2017.
We know, better than anybody else out there, what works and doesn’t work because we have dramatically more ad data than any other agency.
Want to learn more on how we can get you more high value water jobs every week, just reply to this email and let me know.
