Water Restoration Marketing
Brand Kit
Everything you need to represent Water Restoration Marketing consistently, from logos and colors to core values.
Who we are
Our Mission and Vision Define the Work
- Mission
To create growth and fulfillment for our clients and our team.
A shared standard. What we owe the restoration owners who trust us with their growth, and what we owe our team.
- Vision
We exist to help our clients grow thriving businesses and achieve the goals they set out for themselves, their families, and their future.
At the same time, we create an environment where our team can grow, improve, and build a better life because they’re part of it.
Five Non-Negotiables for Teamwork and Decisions
These aren’t posters on a wall. They shape how we hire, how we give feedback, and how we hold ourselves to the standard of the team we are.
We Care Deeply
Passionate. Open. Honest.
We are committed to delivering great results for clients and want the best for our teammates. We show up excited and passionate about the work we do, and we’re open and honest.
What This Looks Like
A teammate proactively flags something that will affect a client’s results — even when it’s hard news to share.
We Commit to Excellence
Go the extra mile. Continuous improvement.
We go the extra mile, stay precise, and aim to be part of the solution with a can-do attitude that makes a difference. We strive to be the best we can be, focused on continuous improvement.
What This Looks Like
Revisiting a campaign the day after launch, looking for the one change that will make it work 10% better.
We Get it Done
Bias for action. Follow through.
We have a bias for action instead of waiting for perfection or direction. We show up prepared, follow through, and can be relied on. We don’t say “that’s not my job.”
What This Looks Like
Shipping the first version, then iterating with data — instead of waiting for a perfect plan.
We Take Ownership
100% responsible for the outcome.
We act with the same responsibility and passion as if this is our own company, taking 100% responsibility for the outcome. We focus on solutions instead of excuses.
What This Looks Like
Catching a billing issue that wasn’t yours to catch, then fixing it and preventing it from happening again.
Be Resourceful
Figure it out. Take the initiative.
We look for solutions instead of waiting or making something someone else’s problem. We take the initiative to figure things out ourselves rather than taking the shortcut of passing it off.
What This Looks Like
Finding the answer in 15 minutes of research instead of sending it up the chain and waiting half a day.
Logo System
Three Logo Styles.
One Recognizable Mark.
Use the stacked version when you need vertical space, and the icon mark when space is tight. Do not squish, skew, or alter the colors.
Color Palette
Blue Does the Work.
Green Signals Action.
Our primary blue owns the brand. Green is our high-contrast accent color, used primarily for buttons.
Brand Colors
Deep Navy
Cobalt Blue
Sky Blue
Bright Green
Neutrals
Off-White
Heading
Text
Typeface
Epilogue
Aa
Aa
RegularAa
SemiboldAa
BoldAa
ExtraboldDark text
Dominate Your Local Market
Example of text colors on a light background.
Light text
Dominate Your Local Market
Example of text colors on a dark background.