Water Restoration Marketing made the Inc. 5000 list
Water Restoration Marketing made the Inc. 5000 list
When a property fire occurs, owners need help immediately and search for professionals who can arrive on site fast. Our Google Ads campaigns put your business at the top of search results the moment a lead is looking for fire and smoke restoration.
Capture high value leads
Fire damage leads are some of the most competitive and valuable jobs in the restoration industry. If your ads are not structured correctly, you likely waste money on broad searches or homeowners looking for cleaning tips instead of professional services. We build campaigns that filter out the noise and ensure your budget is spent only on property owners ready to sign a work authorization.
What to expect
We take the guesswork out of digital advertising by focusing on the metrics that actually impact your bottom line. You can expect a proven approach that prioritizes lead quality over simple click volume.
Your business appears at the very top of the page when local property owners search for fire and smoke remediation.
We optimize your account to target homeowners and commercial managers who need professional smoke deodorization and structural repair.
Gain a reliable source of new business that allows you to plan your crew schedules and equipment needs with confidence.
Book a call
Schedule a call to learn how we can help you capture more high-value jobs through a proven fire damage Google Ads strategy.
See how restoration companies across the country are landing more jobs, growing their revenue, and dominating their markets with the right marketing strategy.
SOS Anytime Restoration
We’ve been working with Water Restoration Marketing for over 3 years now. Every time we speak with their team, we feel we are heard, which is super, super important for us. We need someone who hears what we are asking and they have delivered for us every single time. Our first incoming call since working with Water Restoration Marketing turned into a $50,000 water damage restoration job for us. They treat our budget like it is their own and treat us like family, which is really important to us.
The Restoration Group
I highly recommend Water Restoration Marketing. The onboarding was very thorough, they told us exactly what to expect, and everything was realistic, which is super important to me, as I don’t like to be oversold. We actually got four leads in our first month. Their service has paid for itself each month, and it keeps getting better. If you want to increase your leads and sales, and want a digital marketing company that stands behind what they say they will do, call Water Restoration Marketing!
Zona Restoration
Working with the Water Restoration team is amazing. Digital marketing through organic SEO and paid ads have always been our highest lead-generating funnels, and leads have only gone up even more since working with you guys. The sooner you start working with Water Restoration Marketing, the sooner you will see results.
Google Ads allows fire damage restoration companies to appear at the top of search results exactly when a property owner is looking for help. Because fire and smoke damage requires immediate attention, being the first company a lead sees is critical for winning the job. This platform provides a way to target specific geographic areas and high-intent keywords related to fire cleanup. It is an effective method for generating leads quickly without waiting for organic search rankings to climb.
The restoration industry is highly competitive, and click costs can be expensive if a campaign is not managed properly. Professional management ensures that your budget is used efficiently by targeting the right keywords and excluding irrelevant traffic. This involves continuous monitoring and adjustments to keep the cost per lead as low as possible. Without expert oversight, it is easy to spend money on clicks that never turn into actual restoration jobs.
One of the primary benefits of using Google Ads is the speed at which it can generate traffic to your business. Unlike other marketing methods that take months to build momentum, ads can start appearing in front of customers almost immediately after the campaign is launched. This makes it an ideal strategy for companies looking to fill their schedules with fire and smoke damage projects right away. As the campaign gathers more data, performance typically becomes more consistent over time.
The platform allows for very precise geographic targeting to ensure your ads are only seen by people in your service area. You can choose to target specific cities, counties, or a set radius around your physical office location. This prevents your budget from being used on leads that are too far away for your crews to service effectively. Geographic settings can be adjusted at any time to account for changes in your business coverage or capacity.
Campaigns are generally built around keywords that indicate a high level of intent from the searcher, such as smoke odor removal or structural fire repair. By focusing on these specific terms, the campaign avoids wasting money on general information seekers. The goal is to connect with people who are in the middle of a crisis and need a professional restoration team on site. This targeted approach helps ensure that the traffic coming to your site is relevant to the services you provide.
The ideal budget for a campaign depends on several factors, including the level of competition in your local market and your specific growth goals. Because restoration jobs are high value, many companies find that a consistent investment is necessary to maintain a strong presence. We look at market data to help determine a starting point that allows your ads to be competitive throughout the day. Adjustments can be made as you see the volume of calls and the quality of the leads coming through.
Google Ads is a powerful tool for reaching both residential and commercial property owners who have experienced a fire. Many facility managers and business owners turn to search engines first when they need an emergency restoration contractor. By using specific professional keywords, a campaign can be positioned to attract larger commercial projects alongside residential work. This versatility allows restoration companies to diversify their project portfolio and increase overall revenue.
Success is typically measured by the number of high-intent actions taken by users, such as phone calls or contact form submissions. We focus on tracking these conversions to understand which keywords and ads are driving the most value for your business. This data allows for informed decisions on where to allocate the budget for the best possible results. Monitoring these trends helps ensure the campaign remains aligned with your business objectives over the long term.
